FishEUTrust Living Labs featured in Horizon Magazine / 10.03.2025

The FishEUTrust project, coordinated by Prof. Dr. Nives Ogrinc, has been featured in the European Commission’s Horizon Magazine, highlighting its Living Lab approach to sustainable seafood systems.

The Horizon Europe project FishEUTrust, coordinated by Prof. Dr. Nives Ogrinc at the Jožef Stefan Institute, has been highlighted in the European Commission’s Horizon Magazine, with a focus on its innovative use of Living Labs to improve transparency and sustainability in seafood supply chains.

A central element of the project is the establishment of five Living Labs across Europe, located in the Mediterranean Basin, the North Sea, and the Atlantic Sea. These real-life test environments bring together researchers, industry stakeholders, and citizens to analyse current practices, co-develop solutions, and test new approaches to seafood traceability, safety, and sustainability.

Within these Living Labs, the FishEUTrust consortium has been working on developing sustainable business models, supporting local culinary traditions, and encouraging shorter and more transparent food supply chains. Consumer engagement is a key component of this approach. Surveys conducted in Denmark, Italy, and Slovenia show a strong demand for clearer information about seafood origin and production practices.

As highlighted in the Horizon Magazine article, consumers increasingly want to know where their fish comes from and whether it has been produced in an environmentally responsible way. The Living Lab approach enables these expectations to be directly integrated into the development and validation of new solutions, ensuring their relevance and real-world applicability.

The feature underscores the importance of combining technological innovation with stakeholder engagement and demonstrates how Living Labs can serve as effective platforms for addressing complex environmental and societal challenges.

The full article is available on the Horizon Magazine website:
https://projects.research-and-innovation.ec.europa.eu/en/horizon-magazine/

More information about the project is available at:
www.fisheutrust.org