FishEUTrust project launched with a network of co-creation Living Labs / 12.09.2022

The FishEUTrust project, coordinated by Prof. Dr. Nives Ogrinc, has officially started, placing co-creation Living Labs at the core of its approach to improving transparency and trust in seafood supply chains.

The Jožef Stefan Institute is hosting the kick-off meeting of the European project FishEUTrust, held on 12 and 13 September 2022 in Ljubljana. The four-year project, coordinated by Prof. Dr. Nives Ogrinc, brings together a broad consortium of partners from across Europe, including research institutions, industry stakeholders, SMEs, and international organizations such as EUROFISH and the European Aquaculture Society.

At the heart of the project is the establishment of five Co-creation Living Labs (CLLs), located across key European sea regions including the Mediterranean Basin, the North Sea, and the Atlantic. These Living Labs provide real-world environments where technological solutions, stakeholder needs, and consumer perspectives are brought together and developed in parallel.

Within the Living Labs, the project will test and validate new approaches to seafood traceability, safety, and quality, combining sensor technologies, metagenomics, stable isotope analysis, and digital tools such as blockchain-based systems. At the same time, the Living Labs serve as spaces for active collaboration between industry, researchers, and citizens, enabling the co-creation of solutions and the evaluation of their practical applicability across the entire seafood supply chain.

By integrating technological innovation with stakeholder engagement, the Living Lab approach in FishEUTrust aims to strengthen consumer trust, support sustainable aquaculture, and promote the uptake of high-quality seafood products across Europe.